(Courtesy Utah Office of Tourism)
The Utah Office of Tourism (UOT), part of the Governor’s Office of Economic Development, launched a winter “Life Elevated®” advertising campaign yesterday to promote Utah’s skiing and “The Greatest Snow on Earth®.”
At the unveiling of the TV spots at the State Capitol, UOT also announced a public month-long participation element to the ad campaign utilizing social media. In cooperation with Ski Utah, the office is asking for the public to go online and vote for their favorite ad.
Three spots, featuring human-like “snowflakes” have been created by the Utah Office of Tourism’s Salt Lake City-based advertising agency, Struck/Axiom. The ads are posted on both the Office of Tourism Web site (www.utah.travel) and Ski Utah’s site (www.skiutah.com), where the public can not only vote on their favorite spot, but also enter win free ski gear from Ski Utah. Winners will be announced December 17th, 2010.
Two of the ads will be shown nationwide on cable television. The networks include: A&E, Bravo, ESPN/ESPN2, Food Network, Fox News, History, MSNBC, National Geographic, Nat Geo Wild, Planet Green, Investigation Discovery, and Discovery Science.