Missed Opportunity for Park City


World Champion skier Lindsey Vonn, who has a home here in Park City, just signed a four-year sponsorship deal with Vail Resorts. So the woman who will be on more magazine covers than any other American Olympian this year will be giving great press to Park City's Colorado rival.

Why didn't Talisker/Deer Valley/PCMR/PC Chamber bureau step up on this one to claim a new local as their own? They may regret this one down the road.
Sure Lindsey grew up skiing at Vail, and the resort still hosts alpine World Cup competitions, but still...
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Vail Resorts announced today a four-year sponsorship agreement with U.S. Ski Team athlete Lindsey Vonn (Vail, CO) as the two-time World Cup overall champion and double World Champion begins her quest for the Olympic podium in Vancouver.

"Vail played a pivotal role in Lindsey's career when she spent her formative years in the Ski and Snowboard Club Vail program," said U.S. Ski and Snowboard Association President and CEO Bill Marolt. "This sponsorship highlights the important partnership role our U.S. ski resorts, like Vail, play in developing hometown heroes like Lindsey Vonn."

Vail Mountain has supported Vonn throughout her career and under the new partnership, Vonn will represent all of the company’s five world-class resorts–Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Vonn will appear at select consumer events and ski shows in the U.S. and Europe this fall, prior to the start of the season, to generate excitement for skiing and snowboarding, the upcoming Olympic Games.