Get Ready for the Branding of the Beef


(Courtesy Summit County Beef)

The Summit County Food Coalition invites everyone interested in fresh, local, sustainable, delicious food to attend “The Branding of the Beef” at The Market at Park City on Nov. 20 from noon-2 PM. Celebrating the return of the "dang good beef," (as coined by Summit County Manager Bob Jasper) The Market at Park City and The Summit County Food Coalition will host a cowboy party in the Market’s parking lot, complete with grass-fed burgers on the grill. Live music and entertainment will be provided by local favorites The Hired Guns.

The initiative was pilot tested in May at The Market at Park City and sold 1300-pounds of meat in less than a month. Following the successful pilot, grass-fed local beef will now be available from November to February at The Market at Park City, as well as available for direct sale online at www.summitcountybeef.org. Featured cuts include top sirloin, t-bone, ribeye and tenderloin steaks, as well as ground beef.

“The Coalition is thrilled to have the opportunity of supplying the community with local, grass-fed beef for the winter season,” said Michele Devaney, coordinator for Uinta Headwaters Resource Conservation and Development Council and Summit County Food Coalition member. “We received an overwhelmingly positive response during the test program in June and discovered the community’s eager desire for our local, grass-fed beef. We plan to have a steady supply of beef from now through February and are hoping to expand to additional outlets, including restaurants and community supported agriculture (CSA) programs.”

“Not only is consuming locally raised, grass-fed beef good for your health, it’s good for the economy as well,” said Bob Jasper, Summit County Manager. “Studies show that money spent locally generate twice as much income for the local economy. We’re delighted to help get this program off the ground and are looking forward to eating more dang good beef this fall and winter!”