Canyon Sports and Red Rock Brewery Co of Salt Lake City have combined their efforts this ski season to raise money and awareness for the Avalanche Center of Utah.  Since 1980, The Avalanche Centers goal has been to keep people on top of the Greatest Snow on Earth instead of being buried beneath it. They provide critical avalanche and mountain weather information to help skiers make life-and-death decisions in the backcountry. They also teach a number of free avalanche awareness courses and provide special avalanche advisories when conditions are especially hazardous or unusual.

Canyon Sports and Red Rock Brewing Company have teamed up to provide discounts for any ski fan or brew lover during this ski season available at both the Canyon Sports and Red Rock Brewing downtown locations with proceeds from purchases benefiting the Avalanche Center of Utah. 

“We are really excited to be giving back to the local community and I couldn’t think of a better fit for skiers than supporting their safety and awareness on the slopes”, states Kevin Rogers of Canyon Sports, “This is the first annual BrewSki Event but we hope this is a tradition that can grow and continue every year”. 

An open house/benefit kick-off will be held on Thursday, December 4, at the Canyon Sports location downtown at  517 South 200 West, if you would like to attend this event please RSVP to Kathy at Canyon Sports at, space is limited. The event will feature door prizes, auction items, food and the unveiling of Red Rock Brewing Company’s “Avalanche Pale Ale” in honor of the Avalanche Center.

The Utah Avalanche Center is funded partly by local and federal government sources and partly by donations from businesses, foundations, and individuals like you. Located at 2242 West North Temple, Salt Lake City, UT 84116, (801) 524-5304, (801) 524-6301 Fax, Advisory Hotline: (888) 999-4019.