Guests Encouraged to “Donate the Difference” to Help Grant Kids’ Wishes

SALT LAKE CITY, Utah (June 4) – To encourage guests to donate to the Make-A-Wish Foundation® of Utah, 18 Einstein Bros.® Bagels locations throughout the state will offer a Bagel and Shmear to all guests for just 99 cents this weekend, June 6-8.

Guests are encouraged to “donate the difference” of $1.50 between a regularly priced Bagel and Shmear ($2.49) and the 99-cent Bagel and Shmear special offer to support the children’s wish-granting charity. A donation is not required for guests who visit Einstein Bros. Bagels restaurants to get the 99-cent Bagel and Shmear deal, but they will be encouraged to give the $1.50 difference – or a donation of any amount – to the Make-A-Wish Foundation to help grant the wishes of Utah children with life-threatening medical conditions.

“We’ve made the conscious decision to offer the Bagel and Shmear at such an incredible deal without requiring a donation because we believe in the Make-A-Wish Foundation and its mission,” said Paul Murphy, CEO of Einstein Noah Restaurant Group. “Einstein Bros. and Noah’s have a wonderful base of guests who care as much as we do about the community. We look forward to the amount they are going to generate for the children.”

Nationally, the goal of this three-day event during the Make-A-Wish Foundation’s Destination Joy® campaign is to raise $500,000 for its wish-granting efforts. All donations made at Utah Einstein Bros. Bagels restaurants during the event will benefit the Make-A-Wish Foundation.

Destination Joy, which runs nationwide from June 3-12, is the Make-A-Wish Foundation’s annual campaign to raise funds and resources so the organization can grant more wishes. The Foundation grants the heartfelt wishes of more than 13,000 kids a year – one every 40 minutes. But that’s only half of the 27,000 children it estimates are diagnosed with a life-threatening medical condition in the United States annually.

“We truly appreciate Einstein Noah Restaurant Group launching our partnership with the generous offer for its guests. It really illustrates the company’s enthusiasm and commitment to our wish-granting mission,” said Christine Sharer, Make-A-Wish Foundation of Utah CEO. “This will help us toward our goal to make every wish happen for children with life-threatening medical conditions in our communities.”

Einstein Bros. is also the official retail destination to purchase magnetic Wish Stars for $2. The Wish Stars will be available at participating locations beginning June 6. Each restaurant will have limited quantities, so hurry in to get your Wish Star.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.® Bagels and Noah's New York Bagels® brands and primarily franchises locations under the Manhattan Bagel® brand. The company's retail system consists of more than 600 restaurants, including more than 100 license locations, in 35 states plus the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

About the Make-A-Wish Foundation of Utah

The Make-A-Wish Foundation of Utah provides a wish to all Utah children between 2 1/2 and 17 who have a life-threatening medical condition to enrich the human experience with hope, strength and joy. A "wish" is a critically ill child's answer to the question, "If you could have anything in the world, go anywhere, be or do anything...what would you choose? What would you do?" Last year the Utah chapter granted 140 wishes. Please visit www.makeawishutah.org for more information.

The Make-A-Wish Foundation was born in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer. The Foundation is now the largest wish-granting charity in the world, with 67 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 164,000 wishes in the U.S. since inception. For more information about the Make-A-Wish Foundation, visit www.wish.org and discover how you can share the power of a wish®.